PPC In-Depth Audit for Google Ads & Bing Ads
Boost Your PPC Performance with Our
PPC Audit Services
Uncover Hidden Opportunities and Maximize ROI with Our PPC Audit Services
How Do We Conduct An Account Audit?
Gathering Questions
We will get to know the current pain points you are having in your account and what you want us to focus on
Account Linkage
We will need access to your PPC account to perform a thorough audit. Additionally, we may require access to your Google Analytics account and any other relevant data sources to gain insights into your website's performance.
The Audit
Within 2 weeks, we will provide a detailed audit report with recommendations and opportunities on how to improve your accounts
Implementation
You can implement the action plan we created for you or have us do it for you with an additional charge
4 Steps PPC Account Audits
Account Review
Analyze the account's structure, targeting, and budget allocation to identify areas of opportunity and alignment with business goals.
Performance Analysis
Evaluate ad performance, including click-through rates, conversion rates, and return on ad spend to optimize campaign performance.
Keyword Assessment
Conduct a thorough analysis of keyword performance, including relevance, quality score, and negative keywords to improve targeting and minimize wasted ad spend.
Landing Page Review
Assess landing page content, design, and user experience to improve conversion rates and ensure alignment with ad messaging.
Our Successful Stories
01. Account Restructure & Scale
Company Background: An auto shop that provides auto repair and maintenance services to customers in the local area. The company had been running their Google Ads campaigns for a while, but they were not achieving their desired results. They were struggling with low click-through rates and high costs per click.
Problem: The client had a poorly structured Google Ads account that was making it difficult to manage their campaigns effectively.
Solution: We began by analyzing their existing campaigns and identified which campaigns were performing well and which were not. We then restructured the account by grouping similar keywords together, creating new ad groups and campaigns, and optimizing the ad copy to improve relevance and quality score. We also implemented local targeting to ensure that the ads were only shown to users in the relevant geographic area. Moreover, We found new, untapped keyword opportunities and implemented them into the account, further improving the relevancy of the ads.
Results: After restructuring the Google Ads account, we saw a significant improvement in their campaign performance. The client was able to reduce their costs per click while increasing their click-through rates and conversions. In addition, the client saw an increase in their conversion rate and revenue. The improved account structure made it easier for the client to manage their campaigns effectively, and the local targeting proved to be very effective in reaching their target audience.
The client was able to scale their advertising efforts, reaching new local customers and increasing their brand visibility. We provided ongoing support to ensure that the account continued to perform well and helped the company implement new advertising strategies as needed.
Takeaway: The improved account structure, local targeting, and relevant ad copy helped to improve the relevancy of the ads and increase the click-through rates and conversions while reducing the costs per click.
02. Keyword Optimization for maximum ROI
Company Background: A B2B software company that specializes in cloud-based solutions for small to medium-sized businesses. They had been running their PPC campaigns for some time, but the results were not satisfactory. They were struggling with high costs per click and low conversion rates.
Problem: The client had a high number of clicks on their ads, but very few of these clicks were resulting in conversions. The client was spending a lot of money on clicks that did not lead to conversions.
Solution: We began by analyzing their existing PPC campaigns and identified which keywords drove the most clicks but did not result in conversions. Then we used this information to eliminate the keywords that were not performing well and added new, more targeted keywords that were more likely to lead to conversions. We also optimized the ad copy to make it more relevant to the targeted audience.
Additionally, We used negative keywords to prevent irrelevant searches from triggering the ads, which saved the client a lot of money on wasted spend. We also improved the landing pages and streamlined the conversion process to make it easier for users to convert.
Results: After optimizing the PPC campaigns, The client saw a significant improvement in its click-through rate and conversion rate. We were able to reduce their number of clicks while increasing their conversion value, resulting in a lower cost per conversion. In addition to this, the account also saw an increase in lead quality. By targeting more specific and relevant keywords, the account was able to attract leads that were more likely to convert into customers. The improved landing pages and conversion process also played a significant role in improving lead quality.
Takeaway: We optimized their PPC campaigns and improved their click-through rate, conversion rate, and lead quality. By eliminating non-performing keywords, using negative keywords, and improving the ad copy and landing pages, the client was able to reduce their ad spend and increase their conversion value.
We get results
Here are just a few examples of how we help our clients to use PPC more smartly, driving towards their ambitions as a business.
Account Restructure & Scale
After an initial audit and ongoing account management, this account is seeing growth in conversions while minimizing wastage.
Keyword Optimization
Steady, consistent growth in conversions while drastically reducing the number of clicks (and associated cost) for more efficient use of ad spend.
Reducing CPA With More Conversions
Our goal was to reduce cost per conversion while maintaining conversion volume. We went one better and reduced cost per conversion while increasing conversion volume.
Our 3 steps PPC Process
Research & Plan
We will conduct research to understand your business, target audience, and competition. Then create a detailed plan tailored to your business goal.
Build & Launch
We will start building the campaign, including creating ad copy, selecting keywords, and designing landing pages.
Optimize & Refine
After launching the campaign, we will regularly monitor its performance and make adjustments as needed. The goal is to continually improve the campaign’s performance and ROI.
Frequently Asked Questions
A PPC account audit can help identify potential issues in your campaigns and provide recommendations for optimization. This can help you reduce wasted ad spend, increase conversions, and improve your overall ROI.
The time it takes to complete a PPC account audit can vary depending on the size and complexity of your campaigns. However, a typical audit can take anywhere from a few days to a few weeks.
Our preview template outlines the key areas of a pay-per-click (PPC) advertising campaign that should be reviewed and evaluated in order to identify areas for improvement.
No, we will not make any changes to your PPC account during the audit. Instead, we will provide you with a detailed report of our findings and recommendations for optimization. You can then choose to implement these changes yourself or hire us to do it for you.
The cost of a PPC account audit can vary depending on the size and complexity of your campaigns. However, our pricing is transparent and based on the amount of time and effort required to complete the audit. We will provide you with a detailed quote before starting any work.
While we cannot guarantee specific results from a PPC account audit, we can provide you with actionable recommendations that have proven to be effective for other clients. The results you achieve will depend on a variety of factors, including your industry, competition, and budget.
We recommend getting a PPC account audit at least once per year, or whenever you make significant changes to your campaigns. Regular audits can help you stay on top of any issues and ensure that your campaigns are always optimized for maximum performance.
After completing the audit, we will present our findings and recommendations to you via phone or video call. We will provide you with a detailed list of actions to implement the advice, or you can request a quote for us to handle everything for you.
To get started with a PPC account audit, simply contact us with your requirements, and we will provide you with a detailed quote and timeline for the audit. Once we have access to your PPC account, we will perform a comprehensive analysis and provide you with a detailed report of our findings and recommendations.