Challenges Optical Stores Face in Greater London Market

Our client, a family-run optical store in London, was struggling to stand out in a crowded market. Despite offering high-quality products and personalized service, they faced limited brand visibility online and stagnant appointment bookings. They needed a cost-effective way to:

• Increase phone inquiries.

• Boost service appointments for eye exams and frame repairs.

• Drive sales of designer eyewear and contact lenses.

Google Ads Strategies for Optical Stores

We implemented a full-funnel Google Ads strategy to address their goals. Here’s how we did it:

1.Keyword Targeting for Search Campaigns

• Conducted in-depth keyword research to identify high-intent terms like “designer eyewear London,” “eye frame repair near me,” and “contact lenses deals London.”

• Structured campaigns into tightly themed ad groups to ensure ad relevance and high Quality Scores.

• Used negative keywords to eliminate irrelevant traffic, maximizing ROI.

Insight: In the optical industry, seasonal demand fluctuations and high-margin products like designer frames offer unique opportunities for keyword segmentation. By leveraging search query trends, we capitalized on these cycles to align ads with consumer intent.

2.Custom Display Campaigns

• Designed visually engaging display ads featuring the store’s best-selling designer frames and seasonal promotions.

• Targeted local audiences in London with interest-based and geo-targeting strategies to capture potential customers.

• Leveraged retargeting to re-engage users who visited the website but didn’t convert.

Insight: Display campaigns excel in nurturing top-of-funnel awareness. For optical stores, pairing visually appealing creative with geographic and demographic targeting is key to drawing attention to premium services and products.

3. Scripting Automation for Efficiency

• Deployed custom Google Ads scripts to automate bid adjustments based on device, time of day, and audience behavior.

• Monitored performance in real time and optimized campaigns without manual intervention, ensuring consistent results.

Insight: Automation is essential in today’s PPC landscape. Custom scripts allow businesses to adapt dynamically to changes in consumer behavior, ensuring every dollar is well spent.

4. Ad Extensions to Drive Engagement

• Utilized call extensions to make it easy for customers to reach the store directly from the ad.

• Highlighted services like “free frame repair consultations” and “same-day contact lens delivery” with structured snippets and callouts.

Insight: Ad extensions are often underutilized but can significantly boost CTR. For service-based businesses, showcasing unique offerings or limited-time deals builds trust and urgency.

Increased Appointments and Sales for Optical Stores

Within just three months, the results exceeded expectations:

• 33% Increase in Phone Calls: Call extensions and high-intent keywords brought in more inquiries.

• 45% More Service Appointments: Eye exams and frame repairs saw a surge in bookings through targeted ads.

• 20% Growth in Sales: Designer eyewear and contact lenses became top-performing categories, driven by compelling display ads.

• Higher ROAS: The campaign achieved a return on ad spend (ROAS) of 4.8x, demonstrating its cost-effectiveness.

Client Testimonial

“marvinbrooksppc’s expertise transformed our business. We’re now seeing consistent appointments and sales, and our Google Ads account practically runs itself with the automation they set up. Highly recommended!” — Optical Store Owner in Markham London

Why Choose marvinbrooksppc for Your Optical Store

If you’re an optical store in London looking to grow your business, we can help you:

• Target the right audience with precision keyword strategies.

• Boost your visibility and engagement through custom display campaigns.

• Automate campaign performance with advanced scripting tools.

  *The optical market in cities like London demands hyper-local strategies to stand *out. By combining cutting-edge automation with deep market insights, we’re able to craft campaigns that don’t just attract clicks but build customer loyalty over time.

Ready to scale your optical store’s success? Contact us today for a free consultation and let’s create a tailored Google Ads strategy that delivers real results.